Your agent is closing up shop in your home after a weekend open house. You cleared out early, as instructed, but now you’ve returned home and are bursting with curiosity about the day’s event. Here are some questions you might want to ask:
1. How many people stopped by and who were they? If the turnout was disappointing, you may want to quiz your agent about his or her efforts to attract people to the event. Was the open house listed on websites? Was the event mentioned around the agent’s office? Did any of your neighbors drop by?
2. When and how will the agent follow-up with prospective purchasers or their agents? Hot prospects who seem well-qualified should be contacted as soon as possible after the event and asked whether they are interested in seeing the home again, have any questions or concerns about the home, or are planning to make an offer to purchase it.
3. What positive and negative feedback did the agent receive on the home? You’ll certainly want to know what people are saying about your home, but don’t take minor criticisms too personally or overreact to any one person’s comments. Do pay attention to repeated criticism of one or more specific aspects of your home. You can disregard one person who dislikes your taste in wallpaper, but if a few people make the same comment, you might want to have that offensive pattern removed.
4. Did any problems or mishaps occur during the open house? Many open houses attract only a handful of visitors, but it’s also entirely possible for 15 or 20 people to traipse through your home in a couple of hours. If there were any problems, such as if someone injured a knee on your glass – topped coffee table or slipped and fell on the wet grass, you will want to know about it.
TIP: Unless open houses are particularly well-attended in your neighborhood, you might want to forgo these events altogether or just hold one open house the first or second weekend after your home is listed. Some surveys suggest that open houses are more beneficial for the agent than the home seller and that only a tiny percentage of homes are sold as the direct result of an open house.